Apple | Mobile |
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Business Dev & Design Entertainment | Social Media Tech Web Video |
Apple | Mobile |
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Business Dev & Design Entertainment | Social Media Tech Web Video |
Operates as a social media and market intelligence company.
Year Established: | |
Funding: | |
Address: | Berkeley, CA 94702 |
Telephone: | |
Mobile: | |
Fax: | |
Mail: | info@amanalytics.com |
Company URL: | http://www.amanalytics.com |
Press
Press Releases
January 12thTrendrr Appoints Alex Mann, Founder of AM Analytics, its Director
June 29thTrendrr Unveils Sophisticated Professional Social-Media Metrics Platform
Trendrr in the Media
What Matters More Than Obama, Health Care and Guinness Beer in Twitterland? March 17, 2010
"If you ever had any doubt that Twitter doesn't reflect real reality so much as its own fishbowl-y Twitter alternative reality, consider this week's Trendrr chart. Even as Obama's signature political battle comes down to the wire (we tracked both "health care" and "healthcare"), and even as Guinness beer experiences its annual surge as a trending topic (it actually showed up this morning on Twitter's top 10 before #stpatricksday did), one totally nichey meme continues to rule Twitter: SXSW."
Foursquare vs. Gowalla: Which Location-based Social Network is Winning at SXSW? March 17, 2010
"As you can see in the (Trendrr) graph above, while Gowalla has a much more steady stream of tweets sent to Twitter, Foursquare has huge spikes. In total, according to the Trendrr data, Foursquare is averaging about 500 Twitter posts per hour with peaks as high as 1,329 posts per hour. Gowalla is averaging about 100 posts per hour with a peak of 190 posts per hour."
Who Got the Biggest Twitter Lift From the Oscars? March 8, 2010
"In parsing this week's set of Trendrr charts, a ...stark (truth) emerged: though the media spends the months and weeks leading up to the Oscars obsessing about the potential nominees and winners, your average Twitterer doesn't care until the ... show is on the air The trend lines on tweets that name-check the best actor, best actress and best film nominees basically go from flat line to huge spike (mainly, of course, for the ultimate winner) to flat line again."
Did Blog Buzz for "Hurt Locker" Predict Its Oscar Win? March 8, 2010
"We also used Trendrr's real-time Twitter dashboard to watch Twitter reactions during the Oscars. What's especially interesting is that while the average tweets per minute for the awards show steadily hovered between 1,500 and 2,000 during the broadcast, there was a drastic jump - with tweets peaking at 5,000 per minute - just before 9:00 p.m, PST when Hurt Locker won the Best Picture award."
Oscars Online: Twitter Traffic, Livestreaming Help Power Hollywood's Big Night March 8, 2010
"Oscar chatter on Twitter was also huge according to our friends at Trendrr, with "Oscar" mentions peaking at nearly 70,000."
Who Got the Biggest Bump From Twitter Oscar Night? March 8, 2010
"According to Trendrr - a real-time social media tracking service - Jeff Bridges, Sandra Bullock, "Hurt Locker" (though "Avatar" still managed to rule the best picture roost) and Oscar itself, with Bullock - probably due to her charming acceptance speech - garnering the most Twitter mentions after the event."
With Mixtapes & Social Media, Is The Album So Far Gone? March 8, 2010
"A glimpse at the real-time Trendrr dashboard suggests Drake's top geographic markets include New York, Atlanta, Toronto, Las Vegas and London. The demographic data suggests Drake's audience is skewed towards women, with 57% of the conversation deriving from females and 43% of the conversation deriving from males."
Apple Gets More iPad Buzz Out Of A Press Release Than Its Oscars Commercial March 8, 2010
"Trendrr, a firm that tracks brands on Twitter, found iPad mentions spiked to 8,876 per hour on Twitter at their peak during Sunday's Oscars telecast. On Friday, when Apple announced the iPad would go on sale April 3, the hourly mentions peaked at 9,902."
Water-Cooler Talk About the Water-Cooler Effect February 24, 2010
"Here's another interesting essay on the subject, this one by Mark Ghuneim, titled "The Convergence of The Live Web and Television." "With the live web now achieving critical mass, it is making TV interactive in ways not previously predicted," he wrote. "The early Interactive TV scenarios had viewers predicting the outcome or changing plot lines, hitting little buttons on their remotes etc., but what has happened is much different. We are conversing around the TV screen and interacting with each other.""
How to End the Recession: Agricultural Subsidies for Facebook FarmVille Farmers! February 24, 2010
"Looking at this week's Trendrr chart - which tracks active users of a bunch of social-media diversions - I came to an inescapable conclusion: The Facebook Generation is ready, able and eager to work."
The Entertainment Industry Gets Its Own Twitter Dashboard February 23, 2010
"Social media measurement platform Trendrr has just released a new real-time dashboard - targeted toward TV networks and brands - that tracks online conversations by gender, location, sentiment, influence, reach and volume."
Trendrr Launches Web Charting Dashboard For Entertainment Industry February 23, 2010
"As the presence of television content on the web increases, the entertainment industry needs applications to measure the content's performance. Wiredset's Trendrr, a comprehensive digital data tracking platform, is launching a new realtime dashboard catered to TV networks."
Can One Bad Tweet Taint Your Brand Forever? February 22, 2010
"By the following Sunday, the Motrin ad controversy was generating as many as 300 tweets an hour, according to Trendrr.com, and had cracked Twitter's "trending topics" list. Marketing bloggers started picking up on the controversy, and some of the bloggers began pitching the story to news outlets such as The New York Times."
Tiger Woods Press Conference Draws 683,000 Views on Ustream February 19, 2010
"Ustream added that its social stream integration - which lets users post messages to Twitter, Facebook and MySpace while watching live video - contributed 3,300 updates to the chatter. In total, Trendrr tells us there were 93,000 tweets about the press conference in the first hour."
Trendrr Mentioned in CNN.com's Tiger Woods Coverage February 19, 2010
"After Tiger Woods' "much-anticipated" public statement earlier this morning, Trendrr found itself on CNN.com for the first time. The post, "Web lights up with Tiger Talk", referenced the volume of tweets that began hitting the clickstream during the 15 minute prepared statement."
Twitter Users React to Google Buzz [STATS] February 13, 2010
"The overall buzz, one way or another, has been plentiful. According to another analytics firm - Trendrr - Buzz garnered more tweet volume than Google's Nexus One launch, with a peak of nearly a quarter of a million tweets on Tuesday."
Super Bowl: A Missed Opportunity For Pepsi February 9, 2010
"In fact, after the game, overall mentions of Pepsi and the Pepsi Refresh campaign remained relatively on the same trajectory as before. To look at a detailed set of my field notes and data, I'm tracking mentions using Trendrr of blog posts, Tweets and news articles on my field notes page."
Super Bowl's Twitter Winners? Coke, The Simpsons, Brett Favre, Betty White ... February 9, 2010
"In the afterglow of the Big Game, a few notes and observations from the Republic of Twitterlandia"
Monday Morning Marketing Quarterback: Which Superbowl Ads Scored On The Web? February 8, 2010
"According to social media monitoring service Trendrr, the four top gaining Super Bowl ad brands on Twitter within the last 24 hours were Dockers (+307%), Boost Mobile (+161%), Emerald Nuts (+150) and Disney's Alice in Wonderland (+120%). Out of all of the car commercials, Audi's A3 Green Police advertisement received the most buzz on Trendrr."
Curatorr: A Twitter Tool for Media Companies February 8, 2010
"Developed by Wiredset, the company behind Trendrr, Curatorr gives media companies, brands and publishers an easy way to find tweets and put the best of them on air."
Trendrr and Klout partner for advanced social media monitoring DATE
"Today, social and digital media tracking platform Trendrr and social influencer measurement platform Klout agreed to share social data. The deal, first announced at the PluggedIn conference, will integrate Klout's influencer data into Trendrr's intelligence platform"
On the Web, a Wave of Support for Conan O'Brien January 12, 2010
"[... Trendrr] said it had found that the Twitter sentiment for NBC 'has been overwhelmingly negative during the past week.' Sentiments about Mr. Leno, too, were trending negative on the site."
Amazon Tops Walmart, Target, and Best Buy in Black Friday Twitter Buzz November 27, 2009
"Data from Trendrr is showing that Twitter buzz around Amazon leading up to Black Friday far surpasses that of the Twitter buzz surrounding some of the nation's leading offline retailers, including Target, Best Buy, and even Walmart."
What Does Black Friday Even Mean Anymore? November 25, 2009
"As I was contemplating this edition of the Trendrr chart -- the weekly dose of social-media buzz-tracking that normally runs on Friday, but which we've moved up because of the Thanksgiving holiday -- I began to think about the very meaning of 'Black Friday' circa 2009."
Fans seek midnight romance under light of "New Moon" November 20, 2009
"Tracking firm Trendrr said that in the last three months, more than 100,000 "New Moon" related videos have been added to YouTube.com. Trendrr also said that on Thursday, Twitter.com received more than 91,000 posts related to 'New Moon.'"
Website of the Day June 29, 2009
"Any number of online research resources can spot obvious trends like the massive outpouring of search data related to the death of Michael Jackson. What marketers and entertainment executives really need in today's interconnected media world are tools to help them understand what moves the online needle for their own shows and products - where the results are tracked in thousands of responses rather than millions. Web tracking service Trendrr will help fill a niche with the launch of a professional service today that tracks social media activity across multiple sites and services."
Web slows after Jackson's death June 26, 2009
"According to initial data from Trendrr, a Web service that tracks activity on social media sites, the number of Twitter posts Thursday afternoon containing "Michael Jackson" totaled more than 100,000 per hour. That put news of Jackson's death at least on par with the Iran protests, as Twitter posts about Iran topped 100,000 per hour on June 16 and eventually climbed to 220,000 per hour."
StatShot: True Blood Sinks Its Teeth Into Twitter June 22, 2009
"Why do people like True Blood so much? In a brutal experiment, I watched all of season one to see what the big deal was. It's got horrible acting, it's poorly conceived, and pays no attention to itself. So why are so many people buzzing about it on Twitter? The folks at Trendrr created a separate graph for the show because it was so much more popular than the competition."
Trendrr.com - A Great Tool For Tracking & Trending April 14, 2009
"It's extremely straightforward and surprisingly robust. Essentially, it is a site that tracks trends using keywords across a myriad of online platforms. Want to know how often a certain phrase or word is Twittered? Done. Want to know how often Obama is mentioned in a blog post? Done."
Undisclosed Firm