Apple | Mobile |
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Business Dev & Design Entertainment | Social Media Tech Web Video |
Apple | Mobile |
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Business Dev & Design Entertainment | Social Media Tech Web Video |
Measures the behavior of online video audiences.
Year Established: | |
Funding: | 29.3 |
Address: | Boston, MA 02111 |
Telephone: | |
Mobile: | |
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Mail: | info@visiblemeasures.com |
Company URL: | http://www.visiblemeasures.com |
NEW YORK (AdAge.com) -- Coke may be the official sponsor of the FIFA World Cup in South Africa but Pepsis 2.5-minute "Oh Africa" is the first World Cup ad to make the viral chart and portends well for Pepsis revamped social media strategy.
Pepsi took a pass on the Super Bowl for the first time in 23 years in 2010 and CEO Indra Nooyi has said the company is shifting as much as a third of its marketing budget to social media. But "social" doesnt necessarily mean "cheap." Pepsis video effort is big-budget with visual effects and stars the biggest names in the game including Lionel Messi Thierry Henry Frank Lampard and Didier Drogba. Will online video help Pepsi find a way to own the World Cup without actually being in the World Cup?
Pepsis spot is one of three new debuts on the list replacing the two remaining Olympics spots which were still hanging on last week. Two Super Bowl spots also remain -- Doritos and E*TRADE -- but theyre declining fast. Pedigrees "Slow Motion" debuted at No. 2 on the list a first for both the marketer and for the category. Old Spices "The Man Your Man Could Smell Like" hung on to the top spot for a second week though its audience dropped by 45%.
The Most-Watched Viral Video Ads from Last WeekÂ
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Source: Visible Measures
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Michael Learmonth is a reporter at Advertising Age. You can find the original article here.
The data used for The Top 10 Viral Video Ads Chart was sourced from Visible Measures.
*See our Top Ad Campaigns page for our methodology.
**Indicates percent change in views compared with the same period the week before.
For an end-to-end assessment of your online video campaigns performance or to notify us of an upcoming or in-market campaign please contact us.Â
On Sunday night the stars were out awards were given speeches were made and the Oscars came and went with elegance flair and a random Neil Patrick Harris. Hurt Locker won big taking home best picture best director best original screenplay and a number of other awards. Analysts are predicting that the win could double its box office sales. DVD sales have already spiked. But what about public interest in this best picture? And how does the effect of winning best picture compare to just being nominated?
On average the other best picture nominees have increased 50% in views since the Oscars. Before winning best picture Hurt Locker generated about 40000 views daily. On Sunday that number more than doubled reaching in excess of 90000 views. But that was just the beginning. Yesterdays view count exploded rocketing past 580000 views. Well have to see if this trend continues but to this point the post-Oscars views for Hurt Locker have increased an impressive 750% 15x the field (!!).
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While best picture casts a long shadow over other awards the "actor awards" also help drive public interest and awareness. Inglourious Basterds shot up 480% after Christoph Waltzs win for best supporting actor while Crazy Heart jumped 320% after Jeff Bridges took home the Oscar for best actor. The ladies helped increase views for their films as well with Sandra Bullocks The Blind Side scoring a nearly 220% increase after her Oscar for best actress. Precious rose by over 210% with Moniques best supporting actress win.Â
Perhaps most surprisingly viewing activity associated with the Avatar trailer the highest grossing film of all time and perhaps the favorite for best picture going into Sunday night has decreased in views since the Oscars. View counts for the film have fallen from 320000 to 250000 since the awards show over a 20% drop.
These numbers reveal just how high the Oscar stakes are. As Hurt Lockers surge in online video activity demonstrates a win can mean the difference between a solid bump and a true mountain of increased public interest DVD sales and box office returns.
If youre interested in monitoring the performance of Hurt Locker and other Academy Awards winners be sure to check out our Online Film Trailers Premium Collection available in Trends our solution for benchmarking online video performance.
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Kia and Hyundai are proving adept at creating effective Web video advertising. Together the duo has popular ads filling third sixth and tenth place of our chart tracking the most-watched automotive video ads.
With 120895 views in just one week Hyundais "Think About It" campaign was surely propelled by controversy surrounding one spot questioning whether the term luxury should be redefined now that the Sonata can be equipped with up-market features. At the center of the legal scuffle is a basketball that features the Louis Vuitton logo.
Meanwhile Audi is the only premium brand represented on the chart. The "Green Police" Super Bowl ad continues to rack up video views and the "Competition" ad was seen 54954 times despite a 64-percent reduction compared to last week.
At the bottom of the Top 10 list BMWs "Joy is BMW" has been replaced by Kias "A New Way to Roll" a memorable ad weve seen before on this chart.
The Most-Watched Automotive Ads of the WeekÂ
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