Apple | Mobile |
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Business Dev & Design Entertainment | Social Media Tech Web Video |
Apple | Mobile |
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Business Dev & Design Entertainment | Social Media Tech Web Video |
Develops advertising intelligence solutions.
Year Established: | 2007 |
Funding: | 10.7 |
Address: | Los Angeles, CA 90025 |
Telephone: | |
Mobile: | |
Fax: | |
Mail: | |
Company URL: | http://www.acemetrix.com |
Careers
We’re always looking for talented people! Please send your resume to careers@acemetrix.com
The inside sales representative will work cooperatively with field sales and other members of the sales and marketing team to research potential prospects identify new clients identify key stakeholders and decision makers contact prospects create and distribute marketing materials and pitch new business. The ideal candidate will have a background in television advertising research sales and/or analytics as well as be familiar with the marketing process at large brand advertisers.
Job Duties:
Skills and experience
The sales rep will work with inside sales and leverage their personal network to proactively identify prospective clients contact key stakeholders pitch new business and meet sales objectives. The ideal candidate will have a background in television advertising research sales and/or analytics be familiar with the marketing process at large brand advertisers and have contacts in research/media at large brand advertisers.
Job Duties:
Skills and experience
March 8 2010
It didn't have the Tiger Woods scandal's sex appeal or the corporate comeuppance of Toyota's recall but Domino's Pizza's mea culpa came at a time when Americans were getting attuned to and cynical of the public apology.
February 17 2010
New York Times â AMID the halfpipes triple axels and doubled triple lutzes of the Vancouver Games viewers are being treated to quite a feat: a corporate bend-over-backward. The television coverage of the Winter Olympics is being sponsored by aâ¦
February 9 2010
Ace Metrix the industry standard in online television advertising analytics today announced the Ace Metrix⢠Top Scoring Super Bowl XLIV Television Adsâ¦
January 14 2010
Ace Metrix⢠the industry standard in online television advertising analytics today announced that it has been chosen by AlwaysOn as one of the OnMedia Top 100 winnersâ¦
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Press Releases
Companies that come clean honestly earn points with consumers l BY mark Brandau
It didnât have the Tiger Woods candalâs sex appeal or the corporate comeuppance of Toyotaâs recall but Dominoâs
Pizzaâs mea culpa came at a time
when Americans were getting
attuned to and cynical of the
public apology.
While Dominoâs never hurt
anybody with its former recipe
the 8886-unit pizza chain still
felt compelled to reformulate
its core product when consum-
ers persisted that it âtasted like
cardboard.â
âWe had a focus group web-
cast to our teamâ said Brandon
Solano vice president of brand
innovation. âWhen somebodyâs
saying something terrible about
your pizza you never get used
to it but for the first time all
our executives were face to face
with it. They couldnât believe it.
We all said: âWe canât just go to
the next meeting. We have to do
something.ââ
the criticism enough to believe it.
To do so would require acknowl-
edging that many consumers
thought the old productâs taste
fell below Dominoâs standard for
service Solano said.
Gut check
So when Dominoâs needed
to show consumers what it was
made of it changed the makeup
of its pizza. â[Former chief execu-
tive] Dave Brandon challenged
meâ Solano said. âHe said
âMake it way better.ââ
Dominoâs tested 36 different
combinations of crust cheese
and sauce until it arrived at the
reformulated pizza. After about
18 months of research and de-
velopment and consumer test-
ing it rolled systemwide on Dec.
27 2009 the new pizza with a
new cheese blend a more robust
sauce and a garlic-heavy crust.
Rather than tweaking the taste
to fit the lowest common denomi-
nator Solano said Dominoâs
swung for the fences.
âItâs an old model to have mid-
dle-of-the-road foodâ he said. âYou
canât be acceptable to everyone;
you have to be peopleâs favorite.â
The trick then was to reintro-
duce Dominoâs and its new pizza
to customers who either agreed
that the old one tasted like card-
board or whoâd at least heard
Sharing their
shortcomings
That agency Crispin Porter
+ Bogusky â which
also handles the
creative for Burger
Kingâs edgy sometimes controversial
advertising â felt
credibility was key
to Dominoâs gamble.
âThere has to be
a reason to believe
advertisingâ said
Andrew Keller a
Crispin partner and
co-executive creative
director who developed the campaign.
âIt made sense to let
people know that we
knew there were is-
sues with the old piz-
za and thatâs why weâre making
changes. Honesty would create a
pathway to allow for communica-
tion around the new pizza that
would not be disregarded.â
Advertising the pizza honest-
ly meant putting the chainâs new
chief executive Patrick Doyle in
front of the camera to admit that
heâd heard what focus groups
had to say and that he took it
to heart. Those 30-second spots
then pointed viewers to a special
website www.pizzaturnaround.
com featuring a four-minute
documentary which chronicles
Dominoâs employeesâ reactions to
negative focus group comments
and their quest to develop a
better product.
products. The worldâs evolved
with the Internet and social me-
dia and itâs crossed a line where
everythingâs out in public. â¦
Thereâs really no way to manage
public opinion in that respect
so youâre better off making use
of it.â
âWe wouldnât make a film
like this because we can but
we thought it was compellingâ
Keller said. âWe wanted people
to get to know Dominoâs em-
ployees ⦠and at the same time
know that this sort of criticism
hurt them personally and they
felt responsible to do something
about it.â
The website also ran viewer
comments and tweets linked
from Twitter â positive and
negative.
The importance
of being earnest
In Dominoâs case that ad-
vertising honesty was useful at
least according to data from Ace
Metrix the marketing analytics
firm whose âAce Scoreâ combines
an advertisementâs persuasive-
ness and âwatchability.â
The chainâs 15-second and
30-second spots which debuted
the last week of December had
respective Ace Scores of 586
and 665 besting the pizza seg-
mentâs average Ace Score of 579.
The 30-second commercial is the
best-scoring restaurant ad in
Ace Metrixâs system said Jack
McKee vice president of market-
ing who added that a follow-up
commercial where Solano and
another R&D chef surprise for-
merly critical focus group par-
ticipants with new pizza also
scored a 626.
WWW.NrN.cOm / NrNJOBPLa TE.cOm
Na TIONâS rESTaUraNT NEWS
Los Angeles CA - February 9 2010âAce Metrix the industry standard in online television advertising analytics today announced the Ace Metrix⢠Top Scoring Super Bowl XLIV Television Ads a ranking of television ads from Sundayâs Super Bowl with the best creative effectiveness as measured by Ace Scoreâ¢. âFenceâ a Budweiser ad from Anheuser-Busch was the overall highest scoring ad with an Ace Score of 626 out of a possible 950 scoring a 657 in watchability and 645 in persuasion. More than 5000 consumers (ages: 21â60) nationwide participated in the Ace Metrix Super Bowl Advertising Survey during and after the game.
The Ace Metrix measures represent a holistic assessment of advertising creative effectiveness accounting for both entertainment value (âwatchabilityâ) and business value (âpersuasionâ) of television commercials.
Budweiser âFenceâ was also the Ace Metrix Top Scoring Super Bowl Ad for all female viewers and for the second half. Doritosâs âDog Collarâ was the top scoring ad for the first half and Motorolaâs âMotoBlurâ was the top scoring ad for all male viewers.
âWe believe great advertising motivates as well as entertains. This is demonstrated in the strength of the Budweiser âFenceâ ad which features the iconic use of the Budweiser Clydesdales combined with a heart-warming story about friendship that proved to be very effective with consumersâ said Steve Goldman co-founder and CEO of Ace Metrix.
The Super Bowl ad presented by Google âParisian Loveâ demonstrates the difference between Ace Metrix measure and other advertising measures that focus on popularity and entertainment value. Googleâs ad received a below-average rating from many of the popular Super Bowl polls but with an overall Ace Score of 596 the ad ranked #5 overall in the Ace Metrix Top Scoring ads survey and #3 among all women.
Comments shared below pulled from the Ace Metrix survey demonstrates that consumers could relate to the search engine being part of their everyday life:
The following ads are the Overall Ace Metrix Top Scoring Super Bowl XLIV Ads for each of the designated categories:
1First half includes complete first half of game plus first half of halftime. Second half includes complete second half of game plus second half of halftime.
Following are the top five scoring ads listed by each category above.
The Super Bowl ads with their Ace Scores can be viewed at www.acemetrix.com.
The Ace Score is powered by innovative patent-pending algorithms and proven methodology. The persuasion rating is based on the interactivity of six data elements desire relevance likeability attention information and change automatically captured and analyzed for each ad. Watchability measures the engagement that a person has with the ad.
Ace Metrix delivers actionable analytics and competitive intelligence through the first online service measuring television advertising effectiveness. Featuring the patent-p
Hummer Winblad Venture Partners,Leapfrog Ventures,Palomar Ventures
Team
Peter Daboll
CEO
Peter Daboll is CEO of Ace Metrix. Daboll brings substantial experience in the science and business of advertising effectiveness, having spent his career building measurement systems and technology to measure consumer response to advertising. With leadership positions at ComScore, Information Resources and Nielsen, Daboll has pioneered work with innovative teams on ad testing and predictive advertising response modeling, and recently filed a patent application on measuring consumer engagement.
Daboll was most recently CEO of Bunchball, a venture-backed company focused on building consumer incentive and reward systems for brands and websites, leveraging rich behavioral data based on game dynamics. Bunchball developed and markets a consumer engagement platform for large global media companies, brands and agencies.
As Chief of Insights at Yahoo!, Daboll managed internal and external marketing and consumer information to drive strategic insight. In this role, he drove consumer-focused product innovation around advertising effectiveness, and leading edge information collection and reporting systems directly targeted to improve advertising ROI for customers.
As president and CEO of ComScore Media Metrix, Daboll led revenue and customer growth as the company became the industry-leading online audience measurement system in the world.
Previously, Daboll held president and COO roles at MarketTools, Inc., Advertising.com and MediaPlan, Inc. Daboll began his career with senior management positions with the Analytic Consulting Group of Information Resources, Inc., (IRI) and Nielsen.
Daboll completed the Executive Program at the Stanford Graduate School of Business, and holds an MBA from York University, Toronto, Canada.
Daboll is a well-respected industry expert in understanding consumer response to advertising. He has been a guest on CNN and CNBC as well as a regular contributor to various publications such as Forbes, AdWeek, Ad Age and others.
Steve Goldman
Co-Founder
Steve Goldman, a veteran of the advertising industry, is co-founder of Ace Metrix.
Prior to Ace Metrix, Steve spent 20+ years in leadership roles at Chiat/Day and BBDO advertising, building such prestigious brands as Apple, Porsche, Disney, Nissan, Infiniti, Fox Entertainment, Pizza Hut and many others.
Steve believes in the power of big ideas and great story-telling to move a brand’s needle, and the importance of having the right data in the process, which was the inspiration behind Ace Metrix.
Before his life in advertising, Steve spent his early years as a ‘rock ‘n roll’ photographer for the major record labels, photographing and touring with acts such as BAD Company, Led Zeppelin, David Bowie and AC/DC.
Steve also traveled around the world photographing the world’s children during UNESCO’s ‘International Year of the Child’, culminating in a photo essay published in Petersen’s Photographic Magazine.
Steve holds a BA in Economics and Psychology from the University of California, Los Angeles (UCLA).
JuYoung Lee, Ph.D.
Co-Founder & Chief Scientist
Dr. JuYoung Lee brings 15 years of experience in market research and psychology to Ace Metrix. As Chief Scientist, she leads a team of scientists and thinkers whose mission at Ace Metrix is a relentless pursuit of innovation in advertising measurements and analytics. Her passion is finding new, creative solutions to old, stale problems.
Prior to co-founding Ace Metrix, Dr. Lee spent her career at several market research firms including Lieberman Research Worldwide, Krumm & Associates and Aspex Research serving many of Fortune 500 companies.
Dr. Lee holds a Ph.D. in Social Psychology from the University of Southern California.
Bill Parducci
Chief Technology Officer
Bill Parducci is the Chief Technology Officer for Ace Metrix where he is responsible for ongoing product development and engineering.
Before joining Ace Metrix, Parducci served as Chief Technology Officer for Passenger, an industry leading provider of customer collaboration software and services, where he led development and implementation of its second generation SaaS platform and oversaw migration to a geographically dispersed service-based architecture.
Prior to that, Parducci co-founded Mergere, Inc., a provider of an enterprise software development platform and became vice-president of IT and client technical services for Simula Labs, Inc. upon Mergere’s acquisition by Simula. During his tenure, Parducci managed field services, support and IT Operations groups for Simula and its portfolio companies.
Prior to Mergere, Parducci co-founded Overxeer, Inc., a pioneer in building access control policy engines based upon the Oasis XACML. Overxeer’s technology was subsequently acquired by Gluecode, Inc. and Parducci served as Gluecode’s standards liaison to Oasis, in addition to serving as co-chair of the XACML Technical Committee.
Earlier in his career, Parducci spent fourteen years as a consultant to Fortune 500 companies including Toyota, Toshiba and Arco and many more.
Parducci received his B.S. in Bio-Chemistry from the University of California at Davis and his M.B.A. from the University of Southern California.
Jack Mckee
Vice President, Sales and Marketing
Before joining Ace Metrix Jack ran Sales Development and Marketing Insights for Yahoo! At Yahoo! Jack drove insights and analytics for key accounts as well as research for go-to-market teams. He focused on advertising impact, media mix, search/display measurement, and industry thought leadership marketing.
Prior to Yahoo!, Jack led the internet marketing and digital asset distribution team at the Warner Music Group. Here, Jack led product strategy, business and creative development, digital asset management, operations, and production support for the E-Marketing and Digital Media Distribution program.
Earlier in his career, Jack was a management consultant with PriceWaterhouseCoopers and Towers Perrin.
Jack received his B.S. in Business Administration from San Diego State University and his M.B.A. from the University of California at Berkeley.