Apple | Mobile |
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Business Dev & Design Entertainment | Social Media Tech Web Video |
Apple | Mobile |
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Business Dev & Design Entertainment | Social Media Tech Web Video |
Operates as a web-based media marketplace for content providers.
Year Established: | 3/01 |
Funding: | 9.01 |
Address: | New York, NY 10007 |
Telephone: | |
Mobile: | |
Fax: | |
Mail: | |
Company URL: | http://www.mochila.com |
Mochila’s company values reflect a deep appreciation for individual talent and initiative. We’re a company that embraces diversity of all types. Respect, compassion, and a desire to make a meaningful impact on society are important to all of us at Mochila.
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March 15 2010
The TV networks may be predicting double-digit price hikes but the buyers arent biting. Read Full Article
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In the third wave of the modern ad business the winners will come from both sides.
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In a tech-morphing landscape one-off digital efforts have lost their impact. Whats a brand to do?
March 15 is the deadline for entering this competition which honors the best in brand/media integration.
March 15 2010 - March 15 2010
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Charles River Ventures,Mission Ventures,Undisclosed Firm
Chairman and Chief Executive Officer Benjamin Chen is a 20-year veteran of high tech startups. Prior to Mochila, Mr. Chen was a founder of AppGenesys, a leading managed services web hosting provider for Fortune 500 clients, partnered with Intel, Softbank, JP Morgan, where he was Chairman, CEO and CTO.
Previously, Mr. Chen was the CIO and CTO at iXL, a strategic e-business consulting firm. At iXL, he helped grow the company from 100 to 3,000 employees worldwide and from $2M to $120M revenue per quarter. During Mr. Chen's tenure, iXL was known for delivering innovative technology solutions to the F500, included a $50M contract with Delta Airlines and $100M contract with General Electric. Other key customers included AT&T, CheapTickets.com, FEDEX, Sony (AiBO Launch), Tickets.com, and WebMD. Mr. Chen was part of the executive management team that helped take iXL public in 1999.
Prior to iXL, Mr. Chen worked at CBS Studio Center, as a technologist working on some of the first convergence of prime time television content and the internet. Mr. Chen also produced the 1996 Emmy Awards Cybercast, demonstrating the world’s largest number of internet video streams that year. Mr. Chen has also served on the advisory/boards of Teralytics and Exodus/Digital Island, a Cable and Wireless Company. He received a B.S. in international finance from the University of Southern California and is an avid martial artist with a Black Belt in Tae Kwon Do. Carolyn Bekkedahl President, Chief Revenue Officer Carolyn Bekkedahl is a seasoned digital and traditional media executive with two decades of experience in advertising sales, business development and operations. During her career, she has built successful digital media businesses from the ground up, as well as led large sales and marketing organizations for national consumer publications, at companies such as Hachette Filipacchi Media (HFM U.S.) and American Media Inc. (AMI) Prior to Mochila, Ms. Bekkedahl was President of the Entertainment and Active Lifestyle Magazine Groups at AMI with P&L responsibility for dozen magazines and their companion websites. Highlights of her tenure at AMI include the successful relaunch of Star which resulted in a 50% increase in advertising revenue. In addition, she drove unprecedented revenue and EBITDA growth at Shape, leading to its inclusion on AdweekMedia's Hot List for three consecutive years.
Ms. Bekkedahl has been active in major industry trade organizations, including IAB, Advertising Women of New York, Internet Content Syndication Council (ICSC) and Magazine Publishers of America, as well as Cosmetic Executive Women and the Consumer Health and Pharmaceuticals Association.
Ms. Bekkedahl holds a BA from The College of William & Mary, and lives in lower Manhattan with her husband, Michael and daughter, Julia. Mary Jo Romeo VP Advertising Sales Mary Jo Romeo's digital and integrated sales experience spans two decades. Prior to joining Mochila, she was Vice President of Sales and Client Services at BabyCenter. At BabyCenter, Romeo headed up sales and client services teams for the leading online baby and parenting website with over 4.3 million unique visitors and 120 million plus page views per month.
Prior to working with BabyCenter, Romeo was Vice President and Regional Manager for The Weather Channel and Vice President and Publisher of Working Mother Media. Romeo also worked at Gruner & Jahr for over four years, as Associate Publisher then Publisher of Parents magazine and the Parents Media Group.
A graduate of Penn State University and distinguished alum, Romeo has been involved with the board of the Penn State Professional Women’s Network of New York since 1997. She is very involved in the N.Y. ad community and currently serves as Co-chair of the Executive Committee of AWNY (Advertising Women of N.Y.). Mary Jo lives in Bronxville NY with her husband and has four step-children and a 20-year-old son. Bill Lindsey VP Engineering & Technical Operations Bill Lindsey has over 20 years of software development experience, including over 10 years designing commercial print and web publishing systems for companies such as Reed Elsevier and ITT, where he developed software that produces legal reference books and yellow page directories.
From 1996 to 1998, Mr. Lindsey was a systems architect for TRW, where he developed an Enterprise Application Integration (EAI) solution for AT&T Broadband's customer care organization. Most recently, as chief architect at B-Bop Associates, he led the design of one of the first native XML databases, inventing patent-applied techniques for indexing XML content with relational database technology.
Mr. Lindsey was an invited expert in the World Wide Web Consortium's (W3C) "SGML on the Web" activity where he participated in the design of XML and served on the XSLT working group in designing XML's transformation language. He is the maintainer of the Java XSLT engine, the open source "XT," and is the lead developer of the open source XML processing engine, XMLECHO. He studied painting at the San Francisco Art Institute. Lisa Granatstein Editorial Director Lisa Granatstein has enjoyed an extensive career as a hybrid content creator and marketer across digital, print and broadcast media. Prior to joining Mochila as Editorial Director, Ms. Granatstein spent 10+ years at Mediaweek where as Editor of Mediaweek.com and as the weekly's Managing Editor she was involved in brand development and strategic planning as well as running news operations for the both properties.
As a media expert, Ms. Granatstein has appeared on numerous entertainment and news outlets, including the Today Show and Access Hollywood, as well as on cable networks CNN, CNBC and Fox News Channel. Additionally, she has been quoted in several newspapers including USA Today, The Los Angeles Times and The Guardian.
Before Mediaweek, Ms. Granatstein was a reporter for Time and an associate editor of its technology spinoff Time Digital. She began her journalism career in television news at the Canadian Broadcasting Corporation in Toronto. Ms. Granatstein holds two Masters degrees, one from the Columbia University Graduate School of Journalism, and another from the University of Toronto where she studied Political Science.